ABOUT US
Founded on the Mid North Coast of Australia and named in playful nod to our founder’s last name, Waalflower is all about helping ideas take root and flourish. Waalflower offers end-to-end marketing support for small businesses who need an experienced, creative pair of hands to manage
the essentials — consistently, thoughtfully, and with heart.
Meet Kellie
Kellie is an award-winning marketer and a true creative at heart. With a career spanning across small to medium-sized businesses, and state government, her work has been recognised across the industry for both strategic smarts and imaginative flair.
Holding a double degree in Business and Commerce, Kellie brings a rare balance of left-brain logic and right-brain thinking. She understands how to read the numbers and how to turn insight into ideas that stick. Her approach to marketing is grounded, genuine, and always tailored to the soul of the business she’s working with.
At the heart of her work is a belief in authenticity and respectful collaboration — no idea is too “out there,” but she’ll help you shape it into something powerful and purposeful.
Now, through Waalflower, Kellie is focused on helping small businesses find their voice, grow their brands, and show up with confidence in the world.
Marketing with heart, not just hustle
At Waalflower, every idea is grounded in insight, and every strategy is brought to life with creative flair. We’re here to help you communicate what you do, why it matters, and why people should care — in a way that’s honest, engaging, and unmistakably you.
Our mission is to support small businesses with thoughtful, purposeful marketing that takes the pressure off and puts clarity back in.
And our vision? To be the go-to partner for small businesses who want to grow with intention — building brands that feel as good on the inside as they look on the outside.
